Now that I am networking more I hear this question a lot.

And I cringe at saying I'm a photographer as the next question will ultimately be 'Do you do weddings and babies?'

I'm not sure if it's because that is what most people think of when they hear the word photographer. Or because I am a female. But no, I do not do weddings and babies but I can refer you to some great photographers who specialise in those areas if that is what you want.

I spoke to a good friend and mentor, Gail, about this very subject and she told me how she described me to people. She started off asking them to imagine a boring glass of water. Nothing very exciting about a glass of water. She then moved on to making them think about a hot, summers day and reaching out for a cool glass of refreshing water to cool them down.

She evoked their emotions. They could feel the condensation on the glass, feel the cold ice against their lips, the cool water sliding down their throats. But most of all they could feel that bliss that only a cold drink on a hot day evokes. That, she says, is what I capture.

So what do I do?

I capture the emotions businesses want their customers to experience with their products through photography.