You’ve splashed out and hired a professional photographer to take images of your business, products or services. You might have done so with just one use in mind. But those images can be repurposed in many ways, creating greater value for your business.
1 Social Media
While social media isn’t different, there are many different ways you can use your images on various platforms. Use a relevant image to tie in with a topical news piece. Create a slide deck with instructions on how to use a product or service. Are there multiple ways to use it? Make a slide deck for each. Add images to videos to solidify a point. Images are assets that should be reused and recycled.
2 Business Documents
Those images don’t just have to be for your customers, they can be used internally for your staff too. Bringing clear, relevant images into instructional manuals and onto signs can help workers to identify areas and correct procedures more quickly. Adding headshots to email signatures helps us put a name to a face. And adding images to the walls of a workplace makes it more inviting for all.
3 Books
From a small paperback to a large coffee-table style book, giving your customers a tactile object to look through can create a better relationship between the brand and the customer or client. A book on the history of the business and the local area, portraits of your staff, aspirational and lifestyle images of your products and services being put to use. We, humans, are curious creatures and love getting to know more about a subject than what can be seen at the surface level. Make an interesting book and stand out from your competition.
4 Wall Display
While you can display your images as wall art, why not take it a step further and combine photography with a physical object by using a dome-shaped frame or other similar bespoke framing methods? Curate a unique combination of images and products, telling your brand's story and the history of the business. How about showcasing a product with behind-the-scenes images of the process of it being made? The options are limitless.
5 Wallpaper
What better way to make a lasting impression on the customers walking through your door than to have a striking image covering a wall in your shop or office. While large, framed photographs can be costly, awkward to handle, and difficult to store when you make changes, wallpaper printed with an image of your choosing can be a cost-effective way to make an impact on potential customers and clients alike. When the time comes to update your surrounding, you can simply remove the wallpaper and choose another image to be printed.
You’ve paid for the images, make them work for you.