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Regardless of its sector or size, every business can benefit from having professional photography to showcase their brand offering. High quality photography is one asset that will contribute to and impact on your overall branding and success.
There are many benefits to having professional images of your company and the products or services you offer across your marketing materials – your website through to print. Here are a few of the reasons we believe having high quality professional photography is essential.
A picture can say so much more.
You’ve probably heard the saying “A picture speaks a thousand words” before. In the time-poor world we now live in, one image can convey not only the products and/or services you have on offer but also the character of your business and brand. The internet has made the ‘search and see before I decide to purchase’ a reality, which translates as the photos and videos of your company products and offerings more valuable than ever before. How often do you check something out online to make sure it looks right before making a purchase?
I can do this by myself – it’s not that hard!
We all have a camera in our pockets, and so you could take the photos yourselves. Surely that is a cheaper alternative to hiring a professional photographer, right? If this thought has crossed your mind, proceed with caution. Your images represent your brand, and any low quality, unprofessional photos on your website will communicate the same about your organisation and the products and services that you offer. Your pictures and your website are the shop window to your business and are highly important when it comes to making that first impression.
Be authentic – allow customers to know and understand you.
In a pinch, using free stock images is a good solution. However, because they are stock images, free and readily available, the chances are that many other businesses are using them too. For a customer who wants to know you, stock images will give a false impression of your bespoke brand.
Being generic and playing it safe may appeal to a larger audience. However, by being authentic and letting your potential customers know your brand and personality, you will build a loyal customer base where purchase decisions aren’t based on cost.
Images help SEO!
If your business has a website, you will probably have heard about SEO (or search engine optimisation). SEO is the practice of strategically optimising various elements of your website to help it perform better in the internet search rankings. SEO doesn’t just refer to content, it also applies to images.
Optimised and tagged photos can help your website to be found in the ‘images results’ of searches and tend to perform better in the overall search results. There is little doubt that good images also help to engage visitors and customers, keeping them on your site for longer and encouraging them to make a purchase from you.
Professional photos are brand assets.
Online, photos can make a website infinitely more engaging. They can be used to build a brand across your social media channels, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. The photos can also be used as features in blog posts and articles, and offline in brochures, promotional materials and in print. Investing in professional photography allows you to enhance your marketing efforts in a variety of ways.
It’s an investment that will pay off.
When it comes to successfully marketing and promoting your business, professional images are a worthy investment, no matter what industry you operate in. Professionally shot images allow the brand personality to come through, can show or enhance the quality of your offerings and, above all, can be sued as a competitive edge showing your authenticity in the market place.
If you are interested in learning more about the benefits of professional photography when it comes to promoting your business and wondering what else you could be doing to enhance your organisation’s online presence, call us direct on 07736735461.